The Attention Economy : Understanding the New Currency of Business MUGPROP1_Susie Bach and his bestselling coauthor

Bach and his bestselling coauthor John David Mann (The Go-Giver) tell the story of Zoey

PartNumber: 959117

and other tresured memories that every grandmother loves to pass down

and creating community

EAN: 9780307408914

The Attention Economy : Understanding the New Currency of Business MUGPROP1_Susie Bach and his bestselling coauthorAuthor: Davenport, Thomas H. Brand: Harvard Business Review Press Number Of Pages: 272 Details: In today's information flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it both internally and out in the marketplace they'll fall hopelessly behind. In The Attention Economy, the authors