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corrected by the Reginetta Press
Track: 5 - Nickels and Dimes
Track: 4 - Playboy
How the Change Model makes change actionable and predictable
ISBN: 9781955737180
Price Management: Strategy, Analysis, Decision, Implementation -- Hermann Simon, Hardcover William Zuckert corrected by the Reginetta PressIn this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent
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