Aureth Size:Medium resulting in a vase that

resulting in a vase that feels fluid yet intentional

adding dimension even in monochromatic settings

Ploum isn’t just a planter

or spacious shelving where proportion and presence matter

Inspired by the fluid motion of a brushstroke

Aureth Size:Medium resulting in a vase thatAureth is more than a vase, its a sculptural presence. Inspired by the motion of a brush gliding across canvas, its form captures fluidity frozen in time. Every curve suggests movement, yet every fold feels deliberate, like instinct made permanent. Designed to feel intuitive, not manufactured, Aureth balances softness with structure. Its silhouette is unfamiliar but strangely familiar, a form that draws attention without asking for it. This is not a